A focused digital marketing strategy to build Rhino Solutions' online presence, activate your 30,000-strong database, and drive consistent loan applications. Built together.
Rhino Solutions has the product, the team, and the drive to grow. What's missing is the digital engine to match. You're a 100% NZ-owned lender in a market where trust and visibility win - and right now, both are largely untapped.
You have 30,000 contacts who already raised their hand for a Rhino loan. That's not just a list - it's your most underused asset. Most lenders would pay serious money to acquire this kind of warm pipeline.
Your current EDM setup has no reporting, no clear ownership, and no strategy you can see. You're spending on activity with no way to measure what's actually happening.
The NZ tier 2 lending space is competitive. The honest timeline to ranking for head terms is 12-18 months - but local and long-tail keywords can drive real traffic well before that.
Being fully Kiwi-owned is a real differentiator. New Zealanders increasingly choose local alternatives to offshore finance - and that story belongs in your content and emails.
Building Rhino's organic presence in the NZ lending market. Not overnight - but with a clear roadmap and honest milestones that deliver results over your 12-month engagement.
3-phase programme: Foundation, Authority Building, Competitive Terms
Fix the technical base. Real content, proper structure, schema markup. Start ranking for brand and long-tail terms.
50-100 pages of educational content. NZ-specific guides. Backlink acquisition. City-level targeting expanded.
Push into higher-difficulty keywords. Comparison pages. Topical authority established.
Your 30,000-contact database is one of Rhino's strongest assets - and right now it's sitting idle. We'll build a structured, automated system that turns that list into a consistent source of loan enquiries and re-engaged leads.
3-sequence automation: Re-engagement, Nurture, Long-term retention
For leads who didn't convert first time around - a structured outreach that picks up the conversation without feeling like a marketing blast.
Plain-text email plus a short SMS. Personal tone, no sales pressure. Written to feel like a note from a real person, not a marketing department. Copy drafted collaboratively with Rhino and signed off before sending.
A customer story matched to their loan type - debt consolidation, car, home improvement. Gives the reader a reason to come back without pushing a hard offer.
Short SMS linking to a practical guide - e.g. "How to improve your credit score in NZ". Adds real value, keeps Rhino visible, and brings them back to the site naturally.
"I'll stop reaching out for now - but here's a link if things change." Often gets more replies than the earlier emails. It takes the pressure off and lets people respond on their own terms.
A clear process, regular contact, and no surprises. Here's what working with Wookong actually looks like week to week.
Weeks 1-2 are about getting the foundations right. We audit your existing setup, migrate your list, access your platforms, and align on tone and messaging before anything goes out. Nothing moves without your sign-off.
All email copy - especially the first round of sequences - is drafted by us and reviewed by Rhino before it's scheduled. You know your customers. We bring the structure and the strategy. The best results come from both.
Every month we meet to walk through what's working, what's not, and what we're adjusting. You get a clear report covering SEO rankings, EDM performance, and lead activity - not just numbers, but what they mean.
SEO content is submitted to Rhino for review before it's published. You approve the direction, the messaging, and anything that touches your brand or product. We don't publish without a green light.
You have access to your Mailchimp account and SEO reporting at all times - not just when we send a report. Full visibility is the baseline, not a perk. You should never have to ask how things are going.
Every piece of outgoing copy - email, SMS, web content - is reviewed against CCCFA responsible lending requirements before it goes live. We flag any language that could be a problem before it becomes one.
One setup investment, then a straightforward monthly retainer. No hidden fees, no ambiguity.
| Service | Type | Cost |
|---|---|---|
| SEOFull programme: 3-phase strategy, content, technical, reporting | Monthly - 12-month term | $2,000 / mo |
| EDM SetupAccount setup, list migration, audit, sequence build, copy, deliverability | One-off | $2,500 |
| EDM ManagementMonthly sends, optimisation, reporting, database management | Monthly | $1,500 / mo |
| OnboardingStrategy session, access setup, SEO baseline audit, onboarding | One-off | $2,500 |
| Monthly retainer (from month 2) | $3,500 / mo | |
| Month 1 total (includes setup) | $8,500 |
We know the question on the table: you haven't worked with a finance company before. Here's our straight answer.
Took over an existing PPC account, expanded to social channels, and hit a $22 return for every $1 spent - then held it there.
Helped Steens Honey enter new markets through organic SEO and social - breaking booking records every quarter after launch.
Worked with Cin7 (a leading SaaS platform) to hit aggressive investor targets through a coordinated digital marketing programme.
"You don't have finance industry experience."
SEO and EDM are disciplines, not verticals. The process for ranking content, building email sequences, and working a database doesn't change because the product is a loan. What does change is the compliance layer - and we're already across CCCFA requirements. We'll bring a fresh approach without the blind spots that come from only ever working in one industry.
"Our current EDM has no visibility - how is this different?"
Visibility is the starting point, not the selling point. Your Mailchimp account sits under Rhino's name. You have login access from day one. Every campaign, every open rate, every click is yours to see whenever you want - not just when we send a report.
"SEO takes 12-18 months - what do we get in the meantime?"
Real movement from month one. Technical fixes, local keyword wins, and a growing content library all build early traction. You'll see rankings shift before the big terms come into reach. Monthly reports show you the progress clearly so you can track the return as it builds.
"How do we know this is the right investment?"
You have 30,000 people who already put their hand up for a Rhino loan. If EDM converts even 0.5% of that list, that's 150 enquiries. At an average loan of $5,000-$10,000, the numbers work. SEO builds the pipeline for the long term. EDM puts the existing pipeline to work right away.
Wookong is a qualified Google Partner - certified expertise, access to Google's best practice standards, and a track record of results across NZ and international markets.